The first Jeanswest store was launched almost fifty years ago in Perth, Western Australia, and it was only fifteen years later when Jeanswest celebrated the opening of its 100th store in Australia. Today, Jeanswest has over 3,000 stores across the world, representing one of the largest apparel chain stores and most popular fashion brands in the world. Jeanswest launched its first store in Iran through Avakatan Company. There are about 40 Jeanswest stores with a total area of nearly 60,000 m2 in Iran, with Jeanswest being one of the largest apparel chain stores in Iran.

About Client

  • Defining KPIs and obtaining accurate data to compare the stores
  • An effective criterion to reward and motivate store managers and employees
  • Evaluating the effectiveness of advertising activities and analyzing customer behavior
  • Identifying the store with lowest conversion rate, rooting the problem, and evaluating the effectiveness of modification measures
  • Optimizing the number of employees in each store based on hourly and daily traffic data

This improved the overall performance and profitability of the company.

Challenges

It becomes more difficult to monitor the performance of store managers as the number of stores continues to increase. The managers referred to the reduced number of visitors as an excuse for sales reduction, which can’t’ be proved.  Therefore, the conversion rate was used by the technical manager to evaluate the Jeanswest stores. The conversion rate is the ratio of customers to the total number of visitors. This required a people counting system. First, a people counter system was imported, but there were still drawbacks because the inbound traffic data were inaccurate, and the manufacturer would not offer technical support for the errors. The technical manager of Jeanswest looked for a people counting system that not only would provide accurate data but also have technical support.

Solution

Results

Step 1: Using WaveCount in a few Jeanswest stores for one month
Step 2: Purchasing annual WaveCount services for all the Iranian Jeanswest stores