The Diplomat Center in Borujerd, Lorestan Province, is one of the most important malls in Western Iran. It was intended to move beyond the city of Borujerd. It is visited by people from the neighboring provinces and cities, such as Arak, Khorramabad, Hamedan, Malayer, and Nahavand. The Diplomat Center was launched in the summer of 2019, with famous companies such as Jeanswest, Mashhad Leather, and Kia Gallery opening their stores in the center. The Diplomat Center has launched an amusement park, a food court, a multi-theater cinema, and a hypermarket.
A lack of accurate data on the number of visitors is a large challenge when making strategic decisions. Traditional techniques were used to estimate the visitors. The Diplomat Center also needed to define quantitative indicators to monitor advertising activities. This was impossible without an accurate people counting system. In sum, the challenges included:
Deploying WaveCount at all the gates of the shopping center to accurately count visitors